The Ben Yehuda area also known as town is filled with shops that sell clothes, tee shirts and souvenirs. We want to tell you about a special shop called the NU Campaign that sells shirts with a cause.

Their slogan "Learn the Story, Buy The Shirt, Wear the Cause" sums it all up. You can find shirts there supporting residents of sderot, or from popular charities like Leket Israel. Each shirt has a printed picture and slogan and then a special message written inside the shirt next to the heart. This way, every time YOU wear your shirt, you feel inspired to carry it close to you and represent it out to the world!

Taken from the Israeli slang word (Yiddish), “NU” which means, “C’mon” and begs a response, NU Campaign supports important Israeli and global causes & stories through the sale of fashionable designer t-shirts.

Current Tee Shirts include:

• "Made in Israel" : Israel 21C
• Jewish Heart for Africa
• Aleh
• "Yiyeh b' seder" : Benji Lovitt Series
• Leket
• "Salt Rocks" : Dead Sea Campaign
• "15 Seconds" : Sderot

The Nu Campaign began as an internet site and recently opened up a shop in town on Shlomzion Hamalka.

This is a great place to take your kids and teens and teach them about an important global or Israeli cause while enjoying a fun shopping experience.

Location: 14 Shlomzion Hamalka (just up the street from the Mamilla Mall)

Let them know you heard about them on Fun In Jerusalem.