Yvel
Ramat Motza, 10 minutes outside Jerusalem 

Have you been to Israel many times, searched for a new activity to do with your older kids or even just a grown up day out? We highly recommend the Yvel factory and visitor’s center tour just outside Jerusalem.  This is more than just a factory tour…it's an experience behind the scenes of a successful international jewelry company and an inspiring story of social change in Jerusalem.

Yvel, a well-known international jewelry brand has created a new program for Ethiopian immigrants, which enables them to begin a career in jewelry design and production. Learning from the master craftsmen who design handmade Yvel jewelry in Israel and with the assistance of the Yedid Organization, these Ethiopian-Israeli students are given the skills, social help and opportunities to start their new lives in Israel. The students design a new line of jewelry sold under the “Megemeria” line of Yvel, which means “In the Beginning”. Ask them to show you the piece inspired by the Gilad Shalit March to Jerusalem. We would love to tell you more but we will leave it to the experts at Yvel to tell their story.  

A hostess will guide you through the tour of the visitors' center, the school, the factory and the ancient wine cellar at Yvel. You will learn about jewelry design, see how social entrepreneurs Orna & Isaac Levy used their Zionistic ideals to promote social change, and you will enjoy the beautiful jewelry collections on display. You may even decide to buy something at the only Yvel factory store in the world. Discounted prices are direct from the factory and range from $50-$20,000.

Fun Fact: Yvel is actually the name Levy written backwards.

Activity: 1.5-2 hour        
•    Introduction: Learn about the history of Yvel and its owners.      
•    See a 3D movie about pearls and jewelry making.        
•    See a movie about the unique social role of Yvel and the Ethiopian-Israeli community.   
•    Visit the factory and watch the craftsmen at work (you may even spot a few people whom you recognize from the movie).     
•    Visit the beautiful showroom and let your tour guide tell you stories about the different pieces and what inspired the artists to create them.       
•    Take a walk into the unique wine cellar
•    Visit the factory store and enjoy browsing through the many Yvel jewelry collections.

This e-mail address is being protected from spambots. You need JavaScript enabled to view it



Tours: By reservation only. This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Available in Hebrew, English, Spanish, Russian and German
Ages: 12+ (not appropriate for younger kids or babies)
Cost: 25 NIS per person for the factory tour

Yvel as a Party Venue: This is a unique and beautiful place to host a party. The beauty of the landscaping, the showroom and the wine cellar speak for themselves.  Yvel invites you to bring in your own caterer and can work with you on designing a special event in their covered courtyard (which holds 120 people) or their intimate wine cellar (which can hold 50 people). As a special bonus for Bar/ Bat Mitzva’s, workshops can be arranged with professional jewelers at Yvel. For more information This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Reservations: This e-mail address is being protected from spambots. You need JavaScript enabled to view it . Fun In Jerusalem will arrange an English guide for your tour and can arrange a special discounted entrance fee.

Directions: Leave Jerusalem on Route 1 and take the Motza exit. The road will take you under the highway to the other side. Make a right at the first junction after the tunnel and then your first left. The factory is the large stone building on your left.

Parking: There is a large free parking lot across the road from the Yvel Factory.

* Pendant Photo Credit  - volunteer : Giora Pinhasi